Reload Bonus

A reload bonus rewards existing customers with bonus funds or bonus bets when they make another deposit. Unlike a welcome or sign-up offer — limited to new customers on their first deposit — a reload targets players who already have an account and pushes them to keep depositing and betting. Reloads are a core retention tool, built to keep the current customer base active instead of leaving for a competitor.

Reloads usually take the form of a percentage match on the deposit. A 50% reload on a $200 deposit gives $100 in bonus funds. These bonuses almost always carry wagering requirements: you must wager the bonus (or the bonus plus deposit) a set number of times before the funds can be withdrawn as cash. Wagering requirements, rollover multipliers, eligible bet types, and expiration dates differ by book and promo, so check the full terms before opting in.

Example

A book emails an existing customer a 25% reload bonus up to $125 on their next deposit. The customer deposits $500 and gets $125 in bonus funds, for a $625 balance. Terms set a 5x wagering requirement on the bonus, so the customer must place $625 in bets (5 times the $125 bonus) before any bonus-derived winnings can be withdrawn. The requirement must be met within 14 days, and only bets at -300 or longer count toward the rollover.

Key Points

• Lower match rates than welcome bonuses: Reloads usually match a smaller percentage than first-deposit offers. A 20-50% match is typical for reloads, versus 100% or more for new-customer offers.
• Wagering requirements always apply: Bonus funds are not free cash. Rollover requirements must be met before any withdrawal. Miss the expiration date and you usually forfeit the bonus and its winnings.
• Opt-in may be required: Some reloads need a promo code at deposit or an activation click in your account. Deposit without opting in and you can miss the bonus entirely.
• Frequency varies by sportsbook: Some books run reloads on a set schedule (weekly or monthly); others send them selectively to inactive customers or those flagged as at risk of leaving. Check the promotions page regularly.
• Compare value across books: When several books run reloads at once, compare effective value across match percentage, wagering requirements, odds restrictions, and time limit. A smaller match with easier terms can beat a larger match with strict conditions.